Enterprising professional- Intergrated Assignment
Category: Professional Practices
Peggy-Jane Keddy: Enterprising professional:
ICIB5402- Reflection Assignment.
For the In-class Assignment set out second semester, I was in the Marketing Team. Marketing is something I have always been interested in but have never undertaken and jumped into this category once our project was announced. First off as a team we needed to understand what Marketing actually is. We had one lecture performed from Charlie McDermott that really covered marketing and its values “Market Clutter’. This really helped our team understand what we need to do right from the start.
As a team, so far, we are working well together. Bella was set as project manager, Lucy and I were communications, Drew and Juhi are our research team and Geneva and Charlotte were editing and finalising our content for market/business plans. Having set roles has really helped our team move quickly through this project. We aren’t all looking for the same information and can all stick to separate tasks. I have been working closely with Bella and Drew on coming up with different strategies to market our desired project. A few members of the team haven’t been completely involved so Bella and I are picking up the missed information to help out the rest of our team.
Within the first two weeks Geneva and Charlotte had finalised our market/business plan along with captions so we can add content and idea’s immediately to social media or the website itself. I believe we have been organised and focused, this has allowed us to stay on track and be able to give the appropriate information to the other teams when needed. As communications, I have been vocal with the other groups on what they need from us and what we need from them. This has allowed my team to continue completing task after task and not be held up from other teams.
BaseCamp has really helped my team communicate and share information digitally. It is an online/web database that lets you group and collect files and information for projects/business’. It allows you to share privately and I feel as though this was a valid platform for sharing idea’s and links safely. There is also an APP that links straight to my phone, so if any files, docs or messages are sent I received them straight away. I felt I was communetive with my group on there. I also set up a Facebook group chat for quick ideas, meeting schedules and absences. Bella copy/pasted our conversation to BaseCamp so Chris can see who was involved or not.
Although the branding team aren’t ready for this, we have been making posters/ stickers to post around Unitec. This will increase our chances of having a large customer base, but also lets our fellow peers and community members know what is going on within the area and how they can be involved. I have been really interested in setting up a competition for our followers and have made a sponsorship template to send out to other businesses to see if they will help. I have also set up a simple survey to understand where our target market would be and what they really want from us. This will be left at Tapac (Performing arts/dance/drama centre) for adults to fill in in between classes. Another strategy I have suggested is using chalk and writing our Instagram/Facebook name around Unitec. This is called Urban Marketing and is perfect for a student and art based market.
Overall, I am really enjoying this experience and class, as I will need these skills after leaving Unitec for promoting my own work. My end goal is to work in contemporary/ product design and I feel as though this has given me the tools and guidelines to be able to achieve this once I leave. I have never been paced in a business environment and believe this has given me the confidence to be able to express my ideas and market my work in a productive way.
Mapping Inter-grated Project
This is my Mapping Reflection I have made of my behaviours and progress throughout the Inter-grated Project: Paper Project.
This reflection is in interactive PDF format
Wall Label and Display
Above is a rose my grandad crafted for my mother in the 1980’s. This was made out of old scraps of metal and welded together. He became very talented and creative with this and started to make a lot of them. My mother no longer takes interest in it, but I’d never met my grandad so to me it’s beautiful.
Muka Art Gallery Print Collection
Above I have four of ten Muka Art gallery prints. These prints are very personal, valued prints that I have selected throughout the years of 5-13. These prints are painted/drawn/designed by different artists from all over the world. Muka Art Gallery allows us (New Zealanders) to attend and enjoy the artwork they have provided. This collection was brought through the ‘Youth Prints’ exhibit, meaning no adults or camera’s allowed. This was purely a pleasant childhood experience.
Collection Essay
Guest Speakers
Throughout the Noho Marae stay and in class we welcomed a number of guest speakers to join us. Expressing their knowledge and art to the group, we were able to see the future that this course and our careers are going in. A few of these guest speakers included Dr. Kahlo Mils, Johnson Witehira and Hohepa Ranata.
During the stay I found that a lot of the guest speakers were really open and inspiring with our group. A speaker who I thought was beneficial to my own learning was Unitec’s own Hohepa Ranata. Hohepa allowed me to understand the importance and value that a Marae and its carvings hold. Each beam throughout Unitec’s Marae stands for either dominant person, place in history or movement within the Maori culture. He explained the chiefs lined along the back wall and why they were important to the Maori people.
Although the thing that Hohepa stated that grabbed my attention was; ‘No matter how hot the shower, or how hard you scrub, you can never wash off who you are’. This quote really struck me. It made me stop and think about what I really wanted and how hard I am actually willing to work to achieve this. I love to sculpt, paint, draw and design and I can do it. He then went on discussing the importance of self-knowledge and really pushed the saying ‘You are only as good as the work you’ve produced, when you know how and why you produced it like this’. This is when I started to brainstorm. A lot of my personal art and products ideas came from an even, memory, certain movement or even a dream that I’ve had and kept to myself. This sort of changed the way I think about my art style. I now believe in the works I am producing because I understood the value and message I am trying to achieve to my audiences. I found his speaking very direct and powerful but I have actually learned a lot about myself within that process.
Another guest speaker(s) I truly felt passionate about were Bernie Harfleet and Donna Sarten, who specialize in social political art movements. The two started off as separate artists to then collaborate to start their first project, feed the Kids. As there are still 83,000 children arriving to school with no lunches per day, they felt as though (along with the rest of us) that this is not acceptable. The importance of being healthy whilst undertaking a schooling education is immense and children deserve to be able to complete their education to the best of their ability. The two collected and brought 83,000 plastic spoons, one each for every child, to then be placed in the ground in a circular like formation. This movement/ art piece was held in Te Atatu, Auckland 2013, taking 2 ½ days to set up and 20 minutes (with help from the church) to pack down. By doing this, Bernie and Donna raised awareness to the problem and received 7 boxes of donated food from the community to go towards the cause.
Feed the kids 2 was the next project to be announced, but this time the pair wanted their visual work to look straight to the point and allow people to actually understand the scale of how large this number is. This was held in Wellington. After approaching Sisteema (lunchbox brand) they were donated 6,000 lunch boxes to then hang from Pohutukawa trees. With only 6,000 lunch boxes they filled 6 large Pohutukawa trees. Bernie quoted ‘If we were to do 83,000 lunch boxes we would need 54 more large Pohutukawa trees to fill. This made me feel completely on edge in shock. After the exhibition had finished, Bernie and Donna then filled the lunch boxes with a full days worth of lunch and delivered them to the lower decile schools throughout the Wellington Region. These particular speakers and this particular movement really spoke to me, as they are 1.A non-profit organisation 2.Incredibly passionate about their works and 3.Completely and Entirely Selfless. Everything they have produced together has been for the benefit or knowledge of their audiences. Usually an artist’s main goal is to promote and sell their works, but Bernie and Donna truly inspired me to not worry about the end cash total. If I am out of pocket, but have taught and benefited my audience around me, I’d be a lot prouder of the works I have produced.
We started off this group topic at the library where we all met to perform sort of an amazing race type game! We were put into groups to run around and find the answers to the questions provided.
Today We were understanding making connections. We started off pinning up our answers/ and findings to the wall in our classroom. We were then given a random word, wool and pins to then walk around the room and make connections between each others work. My groups word was ‘Poverty”.
We then walked around the room to find connections between our word and our classmates work. We found that we were pinning a lot to fast food (cheap food), recycled materials, unclothed people and obvious saving slogans!
This helped me to understand that two objects or people can be completely different but connect by one word. This allows me to think more outside the box and I can now channel my work to make sense of a certain topic. I feel as though this technique I will use a lot, in order to bring new idea’s and connect random things together in a simple way.
Post Modern & Design Powerpoint
My group performed our in class presentation on Post-Modernism. I believe the group went well. We were each assigned a set task to complete, E.g. Research, Powerpoint building etc.. We started off in the library looking for books and catalogues on Post-modernism and began to build our knowledge on the subject. We then went off separately and did our own individual findings and created this as the end product.
Peggy-Jane Keddy Design 